Your Privacy Matters to 55ace: This Privacy Policy is written to be clear and readable, not full of legal jargon that obscures what we actually do with your information. If anything in this document is unclear, please contact us at support@55ace.im and we will explain it directly.
1Introduction
This Privacy Policy describes how 55ace ("we," "us," "our"), operated at 55ace.im, collects, processes, stores, and protects personal information belonging to members and visitors of the 55ace platform. It applies to all services offered by 55ace including cricket betting, live casino, jackpot slots, Andar Bahar, live cricket scores, and all other features accessible through the platform.
By registering an account at 55ace or using any of our services, you acknowledge that you have read this Privacy Policy and consent to the processing of your personal data as described within it. If you do not agree with any part of this policy, you should not use the 55ace platform.
55ace is committed to handling your personal data with respect, transparency, and security. We only collect what we genuinely need to operate the platform and meet our legal obligations, and we do not use your data for purposes you would not reasonably expect. The platform is designed specifically for the Pakistani market, and the data practices described here reflect the context in which Pakistani members use 55ace — PKR transactions, Easypaisa and JazzCash payments, and mobile-first access.
2Data We Collect
55ace collects personal data in several categories depending on how you interact with the platform. Below is a clear breakdown of the categories and specific data points collected.
| Category | Data Points Collected | Required? |
|---|---|---|
| Registration Data | Full legal name, date of birth, email address, Pakistani mobile number, username, password (encrypted) | Yes – to open account |
| Identity / KYC Documents | CNIC scan or image, passport copy, driving licence, proof of address (utility bill / bank statement) | Yes – before withdrawal |
| Financial Data | Deposit amounts and timestamps, withdrawal requests, payment method identifiers (masked), transaction history in PKR | Yes – for transactions |
| Betting & Gaming Activity | Bets placed, markets selected, stakes, outcomes, live casino rounds played, slots sessions, Andar Bahar history | Yes – platform function |
| Device & Technical Data | IP address, browser type and version, device model, operating system, screen resolution, session timestamps | Yes – security & fraud |
| Communications | Messages sent to 55ace support, live chat transcripts, email correspondence, complaint records | When you contact us |
| Marketing Preferences | Opt-in/opt-out status for email, SMS, and push notification communications | No – optional |
| Cookie & Analytics Data | Page visits, click paths, session duration, referring URL, feature usage patterns (anonymised where possible) | Essential only required |
3How We Collect Your Data
55ace collects personal data through the following methods:
The majority of your personal data is collected directly from you — when you complete the registration form, when you submit KYC verification documents, when you make a deposit or withdrawal request, when you place a bet or play a live casino game, and when you contact 55ace support for assistance.
When you visit the 55ace platform, certain technical data is collected automatically by our servers and analytics systems. This includes your IP address, device type, browser version, operating system, and your activity within the platform (pages visited, features used, session start and end times). This data is used for security monitoring, fraud detection, and improving platform performance.
When you make a deposit or withdrawal via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT bank transfer, or Visa/Mastercard, your payment provider may share confirmation data with 55ace to verify the transaction. 55ace does not receive your full payment account credentials — only the transaction reference and confirmation status necessary to credit or debit your 55ace balance.
Where 55ace uses a third-party identity verification service to assist with KYC compliance, that provider may share a verification outcome and relevant identity data with 55ace. The full document images and biometric data, where collected, are processed by the verification partner according to their own privacy policy and are not retained by 55ace beyond what is required for compliance records.
4Legal Basis for Processing
55ace processes your personal data on the following legal grounds depending on the purpose of processing:
- Contractual necessity: Processing required to provide the services you have signed up for at 55ace — account management, betting, casino gaming, deposits and withdrawals, and customer support.
- Legal obligation: Processing required to comply with anti-money-laundering regulations, KYC obligations, licensing requirements, and any lawful requests from regulatory authorities.
- Legitimate interests: Processing for fraud prevention, platform security, analytics to improve service quality, and responsible gaming monitoring. Where we rely on legitimate interests, we have balanced them against your own privacy interests.
- Consent: Processing for marketing communications (email, SMS, push notifications). You can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.
5How We Use Your Data
55ace uses personal data collected from members for the following specific purposes. We do not use your data for purposes beyond what is listed here without first updating this policy and, where required, seeking your consent.
- Account operation: Creating and maintaining your 55ace account, processing login authentication, storing your preferences and settings, and enabling all platform features you have access to.
- Transaction processing: Receiving PKR deposits via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and card payments; processing withdrawal requests to your registered payment method; maintaining your PKR balance accurately.
- KYC and identity verification: Confirming your identity and age before processing withdrawals, as required by our operating licence and anti-money-laundering obligations.
- Betting and gaming services: Recording and settling your cricket bets, live casino rounds, slots sessions, and Andar Bahar plays accurately; calculating and crediting winnings; managing bonus and cashback allocations.
- Fraud and AML monitoring: Analysing account activity patterns to detect potentially fraudulent behaviour, money laundering, multi-accounting, bonus abuse, or other prohibited conduct as defined in the 55ace Terms and Conditions.
- Responsible gaming: Monitoring activity for signs of problem gambling behaviour; applying deposit limits, session limits, or cooling-off periods where necessary; responding to self-exclusion requests.
- Customer support: Responding to your queries, resolving disputes, processing complaints, and maintaining records of your support interactions.
- Platform improvement: Using aggregated and anonymised analytics data to understand how members use the platform and to prioritise improvements, fix bugs, and optimise the mobile experience.
- Marketing (with consent): Sending promotional emails, SMS, or push notifications about offers, bonuses, and new features at 55ace where you have opted in to receive such communications.
- Legal compliance: Retaining records required by our licence conditions, responding to lawful requests from regulatory authorities, and fulfilling audit obligations.
6Sharing Your Personal Data
55ace does not sell your personal data to any third party, full stop. We share data only in the limited circumstances described below, and only to the extent necessary for the specific purpose.
To process your PKR deposits and withdrawals, 55ace shares necessary transaction data with your chosen payment provider — Easypaisa, JazzCash, NayaPay, SadaPay, your bank (for IBFT), or your card network (Visa/Mastercard). Each payment provider processes this data under their own privacy policy and is independently responsible for the security of data on their side.
55ace works with licensed third-party KYC and identity verification providers to assist in verifying the identity of members before withdrawals are processed. Your CNIC image and other submitted documents may be shared with these providers for verification purposes. These providers are contractually bound to use your data only for verification and to maintain appropriate security standards.
55ace's live casino games are provided by third-party game studios. To enable live gaming sessions, a session token and minimal account information is passed to the game provider's servers. Game providers do not receive your full 55ace profile, payment information, or KYC documents — only the information needed to run your game session.
55ace may disclose personal data to regulatory bodies, law enforcement agencies, or courts where required by applicable law, our operating licence conditions, or where we believe disclosure is necessary to prevent or investigate fraud, money laundering, or other serious illegal activity. We will not disclose data beyond what is specifically requested and legally required.
In the event that 55ace or its business is sold, merged, or transferred to another entity, member data may be transferred as part of that transaction. You will be notified of any such change in ownership and given the opportunity to close your account and withdraw your balance if you do not consent to the transfer of your data.
All third parties with whom 55ace shares member data are required by contract to handle that data securely, use it only for the specified purpose, and comply with applicable data protection obligations. 55ace does not share data with third parties for their own marketing purposes.
7Data Security
55ace implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. These measures are reviewed and updated regularly to reflect best practices and the evolving threat landscape.
- SSL/TLS encryption: All data transmitted between your device and 55ace servers is encrypted using 256-bit SSL/TLS. Any data you send to 55ace — including your login credentials, payment details, and personal information — is protected in transit.
- Password security: Your account password is stored using a strong one-way hashing algorithm. 55ace staff cannot read your password — only reset it. We strongly recommend using a unique, strong password for your 55ace account.
- Payment tokenisation: Your payment method details (mobile wallet IDs, card numbers) are tokenised. 55ace stores only a secure token that references your payment method, not the underlying credentials themselves.
- Access control: Internal access to member personal data is restricted to authorised staff with a legitimate operational need. All internal access is logged and subject to audit. 55ace staff are subject to confidentiality obligations and data protection training.
- Security monitoring: 55ace operates continuous monitoring of platform activity for anomalous patterns that may indicate unauthorised access attempts, fraud, or data breaches. Suspicious activity triggers automatic investigation and response protocols.
- Breach response: In the event of a data breach affecting member personal data, 55ace will investigate the breach promptly, take steps to contain it, notify affected members where required, and report to relevant authorities in line with applicable legal obligations.
While 55ace takes every reasonable step to protect your data, no internet-based platform can guarantee absolute security. You also play a role in protecting your account — use a strong unique password, never share your login credentials, and contact 55ace support immediately if you suspect unauthorised access to your account.
8Data Retention
55ace retains your personal data for as long as necessary to fulfil the purposes described in this policy, subject to the following principles:
- Active account data: Personal data associated with an active 55ace account is retained for the duration of your membership and for a period of up to five years following account closure, to meet our legal retention obligations including anti-money-laundering record-keeping requirements.
- Financial transaction records: PKR transaction records including deposit and withdrawal history are retained for a minimum of five years from the date of the transaction in accordance with financial regulatory requirements.
- KYC documents: Identity verification documents submitted during KYC are retained for up to five years following your account closure or the conclusion of any associated regulatory investigation, whichever is later.
- Support communications: Records of your interactions with 55ace customer support are retained for up to two years following the resolution of the relevant issue, to allow for complaint review and quality assurance.
- Marketing data: If you have opted in to marketing communications, your contact details for this purpose are retained until you withdraw consent. Following withdrawal of consent, your details are removed from active marketing lists promptly, though may remain in suppression lists to prevent accidental re-contact.
- Anonymised analytics data: Anonymised and aggregated usage data that cannot be linked back to any individual member may be retained indefinitely for platform improvement purposes.
When data is no longer required for any legitimate purpose, it is deleted or anonymised securely. Paper documents are shredded; digital data is deleted using secure erasure methods appropriate to the sensitivity of the data.
9Cookies & Tracking
55ace uses cookies — small text files placed on your device when you visit the platform — to enable certain functions and improve your experience. The following table describes the categories of cookies we use and their purpose.
| Cookie Category | Purpose | Can Be Disabled? |
|---|---|---|
| Essential Cookies | Keep you logged in, maintain your session, remember your basket/bet slip, and enable core platform functions that cannot work without them | No – required for platform to function |
| Analytics Cookies | Help us understand how members use the platform — which pages are visited most, how long sessions last, where users encounter difficulties — so we can improve the experience | Yes – via browser settings |
| Preference Cookies | Remember your settings — such as language preference, odds format, and display choices — so you don't have to reset them each visit | Yes – via browser settings or platform settings |
| Security Cookies | Help detect and prevent fraudulent activity, bot access, and suspicious login attempts. These work alongside our server-side security monitoring | No – required for security |
55ace does not use third-party advertising cookies or tracking pixels to monitor your activity across other websites. Our cookie usage is limited to what is needed to run the 55ace platform and improve the experience for our members. You can manage cookie settings through your browser at any time — however, disabling essential or security cookies may affect your ability to use certain platform features.
10Marketing Communications
55ace may send you promotional communications about bonuses, new game launches, PSL betting promotions, and other offers — but only if you have explicitly opted in to receive them. We offer email, SMS, and push notification channels, and you can opt in or out of each independently.
You can withdraw consent for any or all marketing communications at any time by:
- Updating your communication preferences in your 55ace account settings;
- Clicking the unsubscribe link in any marketing email sent by 55ace;
- Contacting 55ace support at support@55ace.im and requesting removal from marketing communications.
Opting out of marketing communications does not affect your ability to receive essential transactional communications — such as deposit confirmations, withdrawal notifications, bet settlement confirmations, or account security alerts. These communications are necessary for the operation of your account and will continue regardless of your marketing preferences.
No Third-Party Marketing: 55ace does not share your contact details with any third party for their own marketing purposes. You will never receive unsolicited marketing from a third party as a result of being a 55ace member.
11Your Rights Over Your Personal Data
As a member of 55ace, you have a number of rights over the personal data we hold about you. These rights are described below along with how to exercise each one.
- Right of access: You can request a copy of the personal data 55ace holds about you. We will respond to access requests within 30 days. There is no charge for a single access request within a 12-month period.
- Right to rectification: If any of the personal data held by 55ace is inaccurate or incomplete, you can request that we correct or complete it. Most profile data can be updated directly within your account settings.
- Right to erasure: You can request that 55ace delete your personal data. We will action deletion requests where there is no legitimate legal or contractual reason to retain the data. Note that financial transaction records and KYC documents must be retained for the periods described in Section 8 for compliance reasons and cannot be deleted on request during those retention periods.
- Right to restrict processing: In certain circumstances, you can request that 55ace restrict the processing of your data — for example, while a dispute about accuracy is being resolved.
- Right to object: You can object to the processing of your data on the grounds of legitimate interests (Section 4). We will assess whether our legitimate interests are overridden by your objection and respond accordingly.
- Right to withdraw consent: Where processing is based on your consent (specifically, marketing communications), you can withdraw that consent at any time as described in Section 10.
- Right to data portability: You can request your personal data in a structured, machine-readable format for transfer to another service provider, where technically feasible.
To exercise any of these rights, contact 55ace at support@55ace.im with a clear description of your request. We will verify your identity before processing any data rights request to protect against fraudulent or unauthorised access to member data.
12Children's Privacy
55ace is strictly an adults-only platform. We do not knowingly collect personal data from any person under the age of 18. If you are under 18, you must not register an account or use the 55ace platform in any way.
If 55ace becomes aware that personal data has been collected from a person under 18, we will immediately suspend the associated account, delete the personal data as quickly as legally permissible, and take any other steps required under applicable law. If you are a parent or guardian and believe your child has registered at 55ace, please contact us immediately at support@55ace.im.
55ace uses age verification checks during registration and KYC processes to identify and prevent underage access. Our responsible gaming team also monitors for signs that an account may be operated by a minor. Protecting young people from gambling harm is a non-negotiable commitment for 55ace.
13Updates to This Privacy Policy
55ace may update this Privacy Policy from time to time to reflect changes in our data practices, changes in applicable law, or improvements to the platform. The "Last Updated" date at the top of this document will always reflect the most recent revision.
Where changes are material — meaning they significantly affect your rights or how we use your data — 55ace will notify registered members via email to their registered address and/or via a notification displayed upon login. Minor clarifications or corrections that do not affect the substance of the policy may be made without individual notification.
Your continued use of the 55ace platform after any update to this Privacy Policy constitutes your acceptance of the updated practices. If you do not agree with a revised policy, you should stop using the platform and contact support to close your account and arrange withdrawal of your balance.
14Contact Us & Complaints
If you have any question about this Privacy Policy, want to exercise a data right, or have a concern about how 55ace has handled your personal data, please get in touch with us through any of the following channels. Our team is available around the clock.
If you are not satisfied with 55ace's response to a privacy complaint, you have the right to escalate the complaint to the relevant regulatory authority under whose licence 55ace operates. Details of the relevant authority are available from 55ace support upon request.